Amazon SEO Ranking

What is Amazon SEO Ranking

Amazon SEO Ranking is a free Amazon SEO tool for sellers that audits any live Amazon listing against a published 12-criteria rubric. It uses AI to rewrite failing elements such as title, Item Highlights, bullets, description, and backend search terms. The tool helps sellers identify why a listing isn't ranking and provides actionable fixes.

How to use Amazon SEO Ranking

1. Paste an ASIN or product URL into the audit form.
2. Select the Amazon marketplace (23 available).
3. Click "Run free audit" to get a scorecard in about 20 seconds.
4. Review the 12-point score with plain-language reasons for each criterion.
5. Use the AI-generated rewrites for title, bullets, description, and backend terms.
6. Copy the rewritten copy and paste it into Seller Central.

Alternatively, you can score draft copy before publishing by filling in the title, Item Highlights, bullets, and description.

Features of Amazon SEO Ranking

• 12-point SEO audit against Amazon's content rules
• AI-powered rewriting of title, Item Highlights, bullets, description, and backend search terms
• Support for all 23 Amazon marketplaces
• Claim checks to flag inconsistent pack counts and unsupported claims
• AI-readiness score for Rufus/COSMO
• Bulk listing optimization (Pro plan)
• Keyword research with search volume data
• Competitor comparison
• Chrome extension
• White-label PDF reports (Agency plan)
• API access (Agency plan)

Use Cases of Amazon SEO Ranking

• Sellers who want to diagnose why their listing isn't ranking and get actionable fixes.
• Sellers preparing new listings who want to score draft copy before publishing.
• Agencies managing multiple client listings who need bulk audits and white-label reports.
• Sellers expanding to international marketplaces who need to optimize listings for each storefront.
• Sellers who want to ensure their listings comply with Amazon's content rules and avoid suppression.

Pricing

• Free: $0 – 3 full audits per month, AI rewriter, all 23 marketplaces.
• Pro: $79/month – 100 audits, bulk runs of 100 ASINs, 2,000 keyword lookups. 7-day free trial available.
• Agency: $249/month – 500 audits, white-label PDF reports, API access. Free trial available.

FAQ

Will running an audit change my listing? No. The audit only reads your public product page. Nothing is changed on Amazon until you paste the suggested copy into Seller Central yourself.

How is the score calculated? Your listing is checked against 12 equally weighted criteria. Hard facts like image count, star rating, and Prime status come from live listing data, while judgment calls like title quality and bullet structure are graded by AI against Amazon's current content rules. The overall score is the average of all criteria on a 0 to 100 scale.

Where does the data come from? Every audit fetches your live listing directly from the Amazon storefront you select. If you audit the same ASIN again within 15 minutes, it reuses that snapshot; after that it fetches the page fresh.

What's included free? A free account includes 3 full audits a month with AI rewrites, across all 23 marketplaces, and no card. The demo audit is free with no account, and so are the Character Limit Checker and Backend Keyword Checker. Pro raises that to 100 audits a month and adds keyword, bulk, and compliance tools.

Which Amazon marketplaces can I audit? All 23 Amazon storefronts: US, Canada, Mexico, Brazil, UK, Ireland, Germany, France, Italy, Spain, Netherlands, Belgium, Sweden, Poland, Turkey, UAE, Saudi Arabia, India, Japan, Singapore, Australia, Egypt, and South Africa. Austria is included and uses amazon.de. The same ASIN can carry different content and score in each country.

Can the tool fix the issues it finds? Yes. When your title or bullets fail a rule, AI automatically writes a compliant replacement: title, Item Highlights, five bullets, description, and backend search terms. You can edit any part, copy it with one click, or ask the AI to rewrite a specific part with your own instructions.