What is Dilog
Dilog is a customer simulation platform that creates a private panel of digital versions of your actual customers. Built from 2–3 hour in-depth interviews with real customers, Dilog provides honest, accurate feedback on anything in seconds, not weeks or months. It helps businesses predict customer responses to new ideas and changes, enabling faster iteration and better decision-making.
How to use Dilog
- Sign up for free to access a generic pool of Anonymised Reflective Profiles (ARPs) – real, interview-built customer profiles you can query immediately.
- Ask questions about product ideas, UX changes, marketing campaigns, features, or any decision you need feedback on.
- Receive responses in minutes, with the ability to ask follow-up questions while the decision is still live.
- For organisations, Dilog interviews your real customers to build a bespoke panel tailored to your company, vertical, and competition. This involves a multi-week setup comparable to a medium-to-large in-person research study.
- Use the panel to compare responses by segment, driver, and confidence, with answers tied to interview evidence and validation notes.
Features of Dilog
- Bespoke company panel creation: Built from in-depth interviews with your real customers.
- 86%+ accuracy: Benchmarked against direct human responses, continually updated for validation and depth.
- 24/7 availability: No scheduling, incentives, or waiting – ask anytime and get answers instantly.
- Real customer reasoning: Captures depth, contradictions, irrational loyalties, and surprising deal-breakers.
- Reusable profiles: Preserves decision logic for ongoing queries without new recruit cycles.
- Segment comparison: Compare responses by segment, driver, and confidence.
- Security and privacy: Never trains on your data, conversations are secure, panels require no organisational customer data, anonymisation as default, enterprise security.
- Two-tier options: Individual access to a generic panel or organisational bespoke panel.
Use Cases of Dilog
- UX / CX: Immediate user feedback with twins of real people.
- Product: Continuous discovery for product decisions.
- Marketing: Validate campaigns, copy, and creative concepts.
- E-commerce: Pick the variant before it costs you traffic.
- Brand & strategy: Understand what your brand cares about and why.
- General decision-making: Test any decision, validate faster, and launch better.
Pricing
Dilog offers two options:
- Individual: Instant access to a generic pool of ARPs – real, interview-built customer profiles. No setup costs, start asking questions in minutes.
- Organisational: A bespoke panel built from your own customers, with higher specificity, ongoing support, and quarterly updates. Initial interviews take multi-week setup. Organisational pricing is available.
FAQ
Why not just ask ChatGPT or Claude?
With an LLM alone, you revert to the statistical mean – no depth per individual, no interview-grounded fidelity. It's the average of everyone, so it's the opinion of no one in particular. Dilog's ARPs are built from hundreds of hours of real, long-form interviews with your specific customers, capturing depth, contradictions, and irrational loyalties that only emerge in conversation.
How accurate is Dilog?
Dilog achieves 86%+ accuracy benchmarked against direct human responses, continually updated for validation and depth.
Is my data secure?
Yes. Dilog never trains on your data, conversations are secure and only available to your organisation, panels require no organisational customer data, and anonymisation is default with enterprise security at all touch points.
How long does it take to get feedback?
Feedback is delivered in seconds, not weeks or months. No scheduling or waiting required.
What is the difference between individual and organisational panels?
Individual panels use a generic pool of ARPs with no context-specific background, so responses are generalised. Organisational panels are built from your own customers with full context about your vertical, business, and competition, offering higher specificity and ongoing support.
