What is IMAI
IMAI Studio is an AI workspace for building brands, products, and marketing campaigns. It provides AI agents for research, design, production planning, marketing, sales, retail, and finance in one connected workspace. The platform is built for fashion and lifestyle brands, enabling teams to design products, develop tech packs, and create product photography and campaign content.
How to use IMAI
- Start by entering a prompt in the composer, such as "Build what you wish existed..." or select from provided use cases like "Generate next Season's US Trend Report" or "Build a 65 SKU collection for European market."
- Use the plus button to add context or the voice button to use your voice.
- Navigate through the workflow stages: Plan & Design Collections, From Approvals to Manufacturing, One System of Record, and Marketing & Launch.
- Within the Plan & Design Collections stage, follow steps: Forecast Trends, Set Collection Direction, and Build a Line Plan.
- Review AI-generated recommendations, including silhouettes, fabrics, yarns, and colour palettes, with cited sources.
- Compare distinct routes with source evidence and clear conditions for each decision.
- Proceed to develop and manufacture based on approved designs.
Features of IMAI
- AI agents for research, design, production planning, marketing, sales, retail, and finance
- Trend forecasting with market signals, emerging themes, colors, and materials in visual reports with sources
- Collection direction setting with comparison of routes and source evidence
- Line planning with product roles, categories, price points, launch timing, and option counts
- Design tools that incorporate latest trends, colors, and materials
- Tech pack generation from designs
- Product photography and campaign content creation
- Marketing and launch capabilities, including scheduling Instagram campaigns
- Cost estimation, such as FOB Shanghai cost for products
- Sustainable packaging design
- Collaborative platform for brands and manufacturers
- System of record for brand work
Use Cases of IMAI
- Generate seasonal trend reports, such as a US Trend Report
- Build multi-SKU collections for specific markets, like a 65 SKU collection for the European market
- Estimate production costs, such as FOB Shanghai cost for a product
- Create and schedule social media campaigns, like Instagram campaigns
- Design with latest trends, colors, and materials
- Convert designs into tech packs
- Create sustainable packaging for footwear
- Generate launch videos for products, such as a hoodie
- Plan and design collections with AI assistance
- Manage approvals and manufacturing processes
- Serve as a single system of record for brand data
- Execute marketing and launch strategies
Pricing
Pricing information is available on the Pricing page.
FAQ
What is IMAI Studio?
IMAI Studio is an AI workspace for building brands and products, offering AI agents for various business functions.
Who is IMAI for?
It is designed for fashion and lifestyle brands, as well as manufacturers.
What can I create with IMAI?
You can design products, develop tech packs, create product photography and campaign content, and more.
How does IMAI help with trend forecasting?
It provides visual reports with market signals, emerging themes, colors, and materials, citing sources like Première Vision, Pitti Immagine Filati, WGSN/Coloro, Heuritech, WWD, and The Woolmark Company.
Can I collaborate with my team on IMAI?
Yes, it is a collaborative platform where teams can run everything they need.
What languages does IMAI support?
The platform supports multiple languages, including English, Arabic, Spanish, Portuguese (Brazil), French, Italian, Korean, German, Japanese, Hindi, Russian, Chinese, Traditional Chinese, Vietnamese, and Indonesian.
