Loamly

What is Loamly

Loamly is a website traffic analytics platform that detects when AI chatbots like ChatGPT, Claude, Perplexity, or Gemini send visitors to your website. It functions as an open-source alternative to Google Analytics, offering AI visibility monitoring and a Generative Engine Optimization (GEO) score. Loamly is privacy-first and GDPR compliant.

How to use Loamly

1. Install one JavaScript snippet to track all website traffic sources, including AI referrals.
2. Monitor what AI platforms say about your brand.
3. Track your AI visibility score.
4. Measure which web traffic converts to revenue.
5. Connect Stripe to track revenue attribution.
6. Use the "Ask Loamly" feature to query your analytics data.

Features of Loamly

• AI Traffic Detection: Identifies when AI chatbots send visitors to your website.
• All Traffic Sources: Tracks Google, ChatGPT, direct, and referral traffic in one view.
• Brand Monitoring: Monitors AI mentions across ChatGPT, Claude, Perplexity, and Gemini.
• Revenue Attribution: Tracks which web traffic converts to revenue.
• Ask Loamly: A feature powered by Claude to answer analytical questions.
• GEO Score: Provides a Generative Engine Optimization score.
• Privacy-First & GDPR Compliant: Operates without cookies and adheres to GDPR.
• Open Source: Available under the MIT license.

Use Cases of Loamly

• Understanding traffic originating from AI assistants like ChatGPT.
• Monitoring brand perception and mentions across AI platforms.
• Measuring the conversion rates of AI-referred traffic.
• Comparing the performance of AI traffic against traditional sources.
• Optimizing content for Generative Engines.

Pricing

Loamly offers two plans:

• Free: Includes 5,000 credits per month and 90 days of data retention.
• Grow: Priced at $89 per month, offering 50,000 credits per month, forever data retention, AI Intelligence, and unlimited team members.

FAQ

• What is Loamly? Loamly is a website analytics platform that detects AI chatbot traffic (ChatGPT, Claude, Perplexity, Gemini) and provides insights into AI visibility, GEO score, and revenue attribution.
• Does Loamly only track AI traffic? No, Loamly tracks all traffic sources, including Google, direct, and referrals, alongside AI traffic.
• Who is this for? The tool is for businesses looking to understand AI-referred traffic, monitor AI visibility, and measure conversion rates from AI sources.
• Is Loamly open source? Yes, Loamly is open source under the MIT license.
• What is intent classification? Loamly classifies visitor intent into categories like Purchase Intent, Research Intent, Comparison Intent, and Conversion Rate.
• How does revenue attribution work? By connecting Stripe, Loamly attributes revenue to different traffic sources, including AI referrals.
• What is Ask Loamly? It's a feature that allows users to ask natural language questions about their analytics data, powered by Claude.
• What traffic can Loamly detect that others can't? Loamly can detect traffic from AI chatbots like ChatGPT, Claude, Perplexity, and Gemini, which often appears as "direct" traffic in other analytics tools.
• What's the pricing? Loamly offers a Free plan and a Grow plan at $89/month.
• What counts as a credit? Credits are used for processing website traffic data and AI visibility monitoring.
• Can I try before I buy? Yes, there is a Free plan available.