What is Scrumball
Scrumball is an AI-powered influencer marketing platform designed to automate and streamline campaign management. It utilizes specialized AI agents to handle various stages of influencer marketing, from discovery and outreach to campaign execution and ROI tracking.
How to use Scrumball
While a detailed step-by-step guide is not explicitly provided, the platform's functionality suggests the following general workflow:
- Define Campaign Needs: Specify target audience, product, and desired creator profile (e.g., "Find TikTok creators in US reviewing wireless earbuds").
- AI-Powered Discovery: Utilize the platform's AI to find relevant influencers based on specified criteria.
- Automated Outreach: Engage with influencers using AI-crafted messages and follow-ups.
- Campaign Management: Oversee all influencers and campaigns through a unified platform.
- Performance Tracking: Monitor content posting, engagement, and conversions in real-time.
- ROI Reporting: Generate automated reports to optimize campaigns.
Features of Scrumball
- AI Agents: Five specialized AI agents for strategy, discovery, outreach, tracking, and reporting.
- Influencer Discovery: Access to a database of over 120 million verified influencers globally.
- AI Matching: Creators are matched based on authenticity, brand fit, and past performance.
- Automated Outreach: AI-crafted outreach messages, automated follow-ups, and negotiation support.
- Influencer Management: A unified platform to manage all influencers, campaigns, and conversations.
- Performance Tracking: Real-time monitoring of content, engagement, and conversions.
- ROI Reporting: Automated reports for campaign optimization.
- Fake Influencer Detection: System flags suspicious engagement patterns and inflated follower counts.
- Team Collaboration: Features for team alignment, influencer status tracking, and overlap prevention.
- Data Security: Enterprise-grade security protocols with encrypted data.
- Extensive Database: Over 120 million influencer profiles across 190+ countries.
Use Cases of Scrumball
- Finding TikTok creators in the US to review wireless earbuds.
- Identifying YouTube pet creators in the US for dog accessories.
- Discovering Instagram creators for specific product promotions (e.g., vivaia.com).
- Analyzing influencer data performance on YouTube.
- Tracking related influencer videos for products on platforms like Amazon.
FAQ
- Is Scrumball really AI or just automation? Scrumball uses specialized AI agents that make decisions in real-time, adapt to campaigns, and learn from results, going beyond simple task automation.
- Can I trust AI to communicate with influencers on my behalf? Yes, Scrumball's outreach agent uses context-aware AI to craft personalized messages, with options to review and approve communication.
- Do the Scrumball AI agents replace my marketing team? No, the AI agents handle repetitive tasks, freeing up the marketing team for strategy and creativity.
- How secure is my campaign and brand data? Scrumball follows strict enterprise-grade security protocols, with encrypted data for privacy and compliance.
- Can Scrumball help me identify fake influencers or bots? Yes, the system automatically flags suspicious activity and non-authentic engagement.
