What is The Cirqle
The Cirqle is an agentic creator performance platform that turns creators into a measurable revenue channel for ecommerce brands and agencies. It provides ROAS forecasting, revenue attribution, and paid-social integration across Meta, TikTok, and Shopify. Founded in 2014 by Steven Lammertink and based in Amsterdam, Netherlands, The Cirqle enables users to discover creators, launch campaigns, attribute revenue, and forecast ROAS from Claude, ChatGPT, Cursor, or any MCP-compatible client.
How to use The Cirqle
- Discover creators: Use the AI Creator Search Engine to find creators by ROAS score, category match, keywords, topics, backed by first-party data.
- Launch campaigns: Manage the entire campaign lifecycle including AI-generated briefs, in-platform negotiations, automated contracts, shipping, content approvals, rights management, and payout.
- Attribute revenue: Track organic and paid sales with Ads Manager integrations, Shopify, Northbeam, Impact.com, and more.
- Forecast ROAS: View historic ROAS, ad spend, and revenue data before contracting or investing in a single partnership.
- Turn content into ads: Instantly turn organic creator content into Partnership ads, Whitelisted ads, TikTok Spark ads on Meta, TikTok, and YouTube.
- Manage rights: License creator content for paid media in just a few clicks, extend licenses instantly, and turn on/off ads automatically.
- Run ambassador and affiliate programs: Run ongoing programs with automated link tracking and payouts.
- Report performance: Use export-ready dashboards for leadership, partners, and teams.
- Contract in-platform: Generate, send, and sign contracts without leaving The Cirqle OS.
Features of The Cirqle
- AI Creator Search Engine: DeepSearch by category match, engagement, topic, keywords, or verified audience data.
- ROAS Forecasting: View historic ROAS, ad spend, and revenue data before contracting.
- First-Party Attribution: Track organic and paid sales with Ads Manager integrations, Shopify, Northbeam, Impact.com, and more.
- Turn into Ads: Instantly turn organic creator content into Partnership ads, Whitelisted ads, TikTok Spark ads on Meta, TikTok, and YouTube.
- Integrations: Connected to Meta, TikTok, Shopify, Impact, Northbeam, Slack, Claude, and more.
- Usage Rights Management: License creator content for paid media in a few clicks, extend licenses instantly, and turn on/off ads automatically.
- Ambassador & Affiliate Tracking: Run ongoing programs with automated link tracking and payouts.
- Performance Reporting: Export-ready dashboards for leadership, partners, and teams.
- In-Platform Contracting: Generate, send, and sign contracts without leaving The Cirqle OS.
- End-to-End Campaigns: Manage the entire lifecycle: AI-generated briefs, in-platform negotiations, automated contracts, shipping, content approvals, rights management, and payout.
- Ads, Look-a-Like Audiences: Directly use all pieces of content you have permissions for inside your campaigns without leaving The Cirqle.
- AI Agents & Reporting: Aggregates organic and paid performance of all assets in campaigns across all networks.
- Profiles with Historic ROAS: View creator profiles with historic ROAS data.
- Built-in Paid Boosting: Boost content directly within the platform.
- Advanced Filtering: Filter creators by various criteria.
- Collaboration Layer: Collaborate with team members and creators.
Use Cases of The Cirqle
- Influencer Marketing: Discover creators, launch campaigns, attribute revenue, and forecast ROAS.
- Ambassador Programs: Scale content generation infinitely with ambassador programs.
- Affiliate Campaigns: Transform users into a sales channel with affiliate campaigns.
- Influencer Programs: Instantly scale proven creative into high-ROAS paid ads.
- Paid Social Scaling: Turn organic creator content into high-performing paid ads on Meta, TikTok, and YouTube.
- Performance Reporting: Export-ready dashboards for leadership, partners, and teams.
FAQ
What is The Cirqle?
The Cirqle is an agentic creator performance platform that turns creators into a measurable revenue channel for ecommerce brands and agencies.
Who founded The Cirqle?
Steven Lammertink founded The Cirqle in 2014.
Where is The Cirqle based?
Amsterdam, Netherlands.
What integrations does The Cirqle support?
Meta, TikTok, Shopify, Impact, Northbeam, Slack, Claude, and more.
Can I use The Cirqle from other AI clients?
Yes, The Cirqle can be used from Claude, ChatGPT, Cursor, or any MCP-compatible client.
What is ROAS forecasting?
ROAS forecasting allows you to view historic ROAS, ad spend, and revenue data before contracting or investing in a single partnership.
How does attribution work?
The Cirqle tracks organic and paid sales with Ads Manager integrations, Shopify, Northbeam, Impact.com, and more.
Can I manage contracts within The Cirqle?
Yes, you can generate, send, and sign contracts without leaving The Cirqle OS.
