What is Userlens
Userlens is a customer adoption and retention engine for B2B SaaS product and PLG teams. It connects a product's backend database and product analytics to build rich profiles of every account and person. Its adoption agent, Lumi, turns product data into personal nudges that guide users toward adoption, measuring whether adoption actually moves.
How to use Userlens
- Connect data sources: Plug in your database (e.g., Snowflake, PostgreSQL, BigQuery) and analytics tools (e.g., PostHog, Mixpanel, Amplitude) to give Lumi both state and behavior data.
- Define an adoption goal: Set the product behavior you want users to adopt, such as using a new feature or completing a key action.
- Let Lumi identify the audience: Lumi automatically finds users who qualify for the goal, with a clear reason for each match.
- Set guidance brief: Provide context, guardrails, and tone for messages. Lumi writes personalized messages based on each user's behavior.
- Launch and measure: Lumi sends timely, personal nudges (e.g., emails) and tracks adoption metrics to see if the goal is met.
Features of Userlens
- Adoption agent Lumi: Automates personalized guidance based on user behavior.
- Personalization: Writes unique messages for each user, referencing their specific actions and struggles.
- Campaign management: Define adoption goals, audiences, and guidance briefs.
- Measurement: Tracks product behavior (not just opens/clicks) to see if adoption actually moves.
- Data integration: Combines database state with analytics behavior for a complete view.
- Guardrails: Allows you to set rules for messaging, such as quiet hours and frequency caps.
Use Cases of Userlens
- Feature adoption: When shipping a new feature, Lumi identifies users who haven't tried it and sends personalized nudges.
- Onboarding: Guide new users through key actions based on their early behavior.
- Retention: Re-engage users who show signs of churn, like abandoning tasks or missing key features.
- Scaling personalized education: Provide each user with tailored guidance, as if a founder were sitting next to them, even for thousands of users.
Pricing
Pricing information is not detailed on the page, but there is a "Start free" option and a "Book demo" call-to-action, suggesting a freemium or trial model.
FAQ
What data does Userlens use?
It connects to your product's backend database (e.g., Snowflake, PostgreSQL, BigQuery) and analytics tools (e.g., PostHog, Mixpanel, Amplitude) to understand both what users can do and what they actually do.
How does Lumi personalize messages?
Lumi reads each user's behavior, such as repeated tasks or abandoned runs, and writes a message that references those specific actions, offering a plan to improve.
Does Userlens send messages automatically?
You set the goal, audience, and guidance brief. Lumi then sends messages, but you can approve campaigns and set rules like quiet hours and frequency caps.
How is success measured?
Success is measured by product behavior changes, such as increased adoption of a feature, not just email opens or clicks.
