What is Ballet
Ballet is a workflow automation platform that resolves complex multi-system workflows as reviewable, version-controlled code. It learns how your business works and then runs it, combining AI with the reliability of code. Ballet connects to your revenue stack, including internal systems, to automate processes like lead routing, attribution, and renewal plays.
How to use Ballet
- Describe the outcome: Start by describing the desired outcome in plain English, such as lead routing, attribution, or a renewal play.
- Ballet builds it: Ballet automatically builds the workflow, connecting the necessary systems.
- Ballet runs it: Once built, Ballet executes the workflow, ensuring it operates consistently.
- Ballet keeps it working: Ballet continuously monitors and maintains the workflow, handling any issues that arise.
Features of Ballet
- Plain English automation: Describe outcomes in natural language; Ballet handles the rest.
- Connects to internal systems: Reaches proprietary systems that traditional tools cannot.
- Consistency: Delivers the same output every time, unlike unpredictable AI agents.
- Reasoning: Flexible and considered, adapting to changes while maintaining reliability.
- Auditable: Transparent code that can be reviewed and version-controlled.
- Predictable cost: Pricing is predictable, unlike expensive AI agents or volume-based tools.
Use Cases of Ballet
- Marketing: Instant lead capture to CRM, enriching, deduplicating, and scoring inbound leads before routing.
- Revenue Ops: Account surge detection, spotting meaningful changes in product telemetry and pushing next-best actions to sales reps.
- Sales Ops: Order changes without engineering tickets, allowing ops or AEs to amend pricing, terms, or SKUs and propagate through internal billing.
Pricing
Ballet offers predictable pricing, but specific plans or tiers are not detailed on the page. It is positioned as more cost-effective than AI agents and traditional workflow tools.
FAQ
Q: How is Ballet different from AI agents like Claude? A: Ballet provides consistent, auditable code-based workflows, while AI agents can be unpredictable and lack transparency.
Q: Can Ballet connect to our internal systems? A: Yes, Ballet is designed to reach proprietary systems that traditional workflow tools cannot access without extensive engineering effort.
Q: How fast can we build automations? A: Ballet allows you to build automations in minutes using plain English, compared to weeks with traditional tools.
