What is Blotato
Blotato is an AI-powered social media automation platform that provides a native API and MCP (Model Context Protocol) for AI agents. It allows users to create, schedule, and publish content across 9 platforms (X, LinkedIn, Instagram, TikTok, YouTube, Threads, Facebook, Reddit, Bluesky) from a single interface. The platform includes tools for content generation, repurposing, faceless video creation, and cross-posting, all without per-post fees or browser automation.
How to use Blotato
- Connect your accounts: Log in and link your social media profiles (X, LinkedIn, Instagram, TikTok, YouTube, etc.) directly within the platform.
- Create content: Use the AI writer trained on viral posts, choose from proven templates, or repurpose existing content (e.g., turn a TikTok into a tweet or a podcast into a blog post).
- Schedule and publish: Use the drag-and-drop calendar to schedule posts for the week, or use the API/MCP to automate publishing from your own AI agents (e.g., Claude, ChatGPT, n8n, Make).
- Monitor and optimize: Use the AI Coach to get feedback on your content, and track performance across platforms.
Features of Blotato
- Viral Templates: Drop a topic and get a full week of posts formatted for each platform's algorithm.
- Genius AI Writer: Fine-tuned on 1M+ viral posts to produce non-generic, engaging content.
- Repurpose Engine: Convert one piece of content (e.g., TikTok, podcast, YouTube video) into multiple formats for different platforms.
- Visual Engine: Create carousels, faceless AI videos, infographics, and quote cards with proven layouts.
- Cross-Posting: Native publishing to 9+ platforms with no per-post fees.
- AI Coach: Get instant feedback on your Reels or TikToks, trained on millions of viral hits.
- Calendar: Drag-and-drop scheduling for the entire week, respecting timezone.
- API & MCP: First-class REST API and MCP server for AI agents (Claude, Claude Code, Claude Cowork/Desktop). Official nodes for n8n and Make.
- Scrape Sources: Extract content from YouTube, TikTok, websites, articles, PDFs, audio, and podcasts.
Use Cases of Blotato
- Solopreneurs and creators: Automate content creation and distribution across multiple platforms without a team.
- AI agent integration: Connect Blotato to Claude, ChatGPT, or other AI agents to generate and publish content automatically.
- Agency management: Manage hundreds of social media accounts from one dashboard with reliable scheduling.
- Content repurposing: Turn a single video or article into posts for every platform, saving hours of manual work.
- Faceless video channels: Create and schedule faceless AI videos for YouTube, TikTok, and Instagram.
Pricing
- Starter plan: $29/month (flat pricing, unlimited posts, up to 20 accounts).
- 7-day free trial available, cancel anytime.
- No per-post fees or hidden costs.
FAQ
How does Blotato work?
You bring a topic. Blotato runs it through proven templates and a model fine-tuned on viral posts, then formats the output for each platform you publish to. Schedule it from inside the app, or pipe it through the API into your own automation.
Who is Blotato for?
Solopreneurs, creators, small business owners, and small agencies who want to grow a brand or audience without hiring a content team. Especially good if you're running an 8-in-1 setup today (writer, scheduler, design tool, video tool, automation, etc.) and want one bill instead of six.
Who is Blotato NOT for?
Long-form video clipping, UGC ad farms, SEO-only operators, or people who want to spam low-effort AI content without adding their own perspective.
Will scheduling posts hurt my reach?
No. The founder grew 0 → 170k Instagram on 100% scheduled posts, and the same on LinkedIn. Modern platforms are interest-based, not follower-based.
Do I need to install anything?
No. Blotato is a web app. The API and MCP server are optional for users wiring it into Claude, n8n, Make, or their own agents.
Can I cancel anytime?
Yes. Start with a free week. If it's not earning back the subscription, walk away - no clawback, no calls.
