What is Guidance
Guidance is a CPG operations platform built for growing food and beverage brands. It connects demand planning, inventory, COGS, traceability, and fulfillment in one system. The platform learns how you make and sell products through a simple conversation, then configures itself to match your operations. It provides real-time lot traceability, true margins, and organic compliance from day one.
How to use Guidance
- Describe your operation: Use plain language to explain how you make and sell your products.
- Guidance asks questions: The platform asks the right questions to map your workflows.
- Automatic configuration: Guidance configures itself to match your actual processes.
- Monitor and manage: Use the connected system to track inventory, costs, and orders in real time.
Features of Guidance
- Connected COGS Model: Links ingredients, freight, packaging, yield, labor, and co-packer fees in one auditable costing model.
- Lot Traceability: Full lot genealogy with forward and backward traceability for recall readiness.
- Cost Propagation: Automatically recalculates BOMs, COGS, and margins when supplier prices change.
- Multi-Channel Inventory: Location-aware inventory with visibility across warehouses, 3PLs, and in-transit stock.
- MRP & Purchasing: Material planning that accounts for lead times, MOQs, demand signals, and production requirements.
- Conversational Setup: Describe your operation in plain language; Guidance configures itself accordingly.
Use Cases of Guidance
- Supplier price changes: Automatically updates COGS and margins across all SKUs when a supplier raises prices.
- New customer orders: Checks inventory and BOMs, schedules production, and confirms fulfillment instantly.
- Ingredient shortages: Maps exposure, flags at-risk orders, and recommends alternative suppliers.
Pricing
Guidance is currently onboarding design partners. General availability is coming soon. Early access is available by applying as a design partner.
FAQ
Q: What is Guidance?
A: Guidance is a CPG operations platform for growing food and beverage brands, connecting demand planning, inventory, COGS, traceability, and fulfillment.
Q: How does Guidance work?
A: It learns your operations through a conversation, then configures itself to match your workflows, providing real-time data and automation.
Q: Who is Guidance for?
A: It is built for SMB CPG brands, especially food and beverage companies.
Q: Is Guidance available now?
A: It is currently onboarding design partners, with general availability coming soon.
