What is Northlight
Northlight is a native Mac app that builds personalized GTM (go-to-market) agents to automate sales prospecting, CRM updates, and other workflows. It connects to tools like LinkedIn, X, Gmail, HubSpot, and Salesforce, acting as an AI teammate that works across your existing accounts without requiring API keys or storing passwords. It is designed for sales professionals, founders, and revenue teams to automate repetitive tasks and focus on relationship building.
How to use Northlight
- Download the Northlight app for macOS.
- Sign in and start chatting with the AI.
- Northlight works through the accounts you're already logged into on your Mac and through direct connectors to your tools.
- Set up workers (AI teammates) to handle tasks like outreach, enrichment, and research.
- Workers will ask for input when needed and track their own KPIs for you to review.
Features of Northlight
- LinkedIn outbound automation
- ICP profile viewer catching
- Inbound connection screening
- ICP post engagement
- CRM updates
- Sales prospecting
- HubSpot integration
- Salesforce integration
- Gmail integration
- Slack reporting
- Multi-step workflows
- No API keys required
- In process of getting SOC 2 Type II
- Autopilot LinkedIn Connections: sends personalized connection requests from your account, follows up, stays under 30 connects a day.
- Human-approved commenting: drafts genuine comments on prospects' posts for your approval.
- X (Twitter) prospecting: finds and engages high-fit accounts, warms them with replies, opens DMs.
- ICP list building: builds and enriches a live prospect list from LinkedIn and X.
Use Cases of Northlight
- Prospect on LinkedIn and X to build relationships.
- Update your CRM automatically.
- Enrich contacts with data.
- Run outreach sequences.
- Process call transcripts.
- Analyze your pipeline.
- Spin up small apps for one-off work.
- Check if an account is already owned by someone else on your team.
- Set up workers to comment on and like posts on X to maintain engagement without opening the app.
- Book conversations with candidates via LinkedIn.
- Perform data management tasks quickly.
Pricing
- Free: $0/month. Full access to the whole product, 100 AI requests per month.
- Pro: $100/month. Unlimited AI requests.
- Enterprise: Custom pricing. A shared brain for your whole company, with support to match.
FAQ
What is Northlight? Northlight is a native Mac app for building applets — living apps with AI workers inside them. It connects to the tools you already use and works across them, handling outreach, enrichment, research, and the busywork you'd rather not do.
What is a worker? A worker is an AI teammate you set up once and leave running. It will ask you if it needs something and it will track its own KPIs for you to review.
How is this different from ChatGPT or Claude? ChatGPT and Claude give you advice. Northlight takes action. It connects to your tools — LinkedIn, your CRM, email, and hundreds of other apps — and does the work across them, checking in with you before anything important.
Is this a browser extension? No. Northlight is a native Mac app. It's straightforward to download and get started.
How do I get started? Download the app, sign in, and start chatting. Northlight works through the accounts you're already logged into on your Mac and through direct connectors to your tools — so most things just work without handing over credentials.
Is my data safe? Yes. We never store your passwords and we don't need your API keys. We're in process of getting SOC2 Type II.
Who is Northlight for? Anyone can use Northlight. Right now our agent is particularly better for someone in a "relationship building" role and potentially way more. SDRs, BDRs, AEs, and revenue teams who want to automate repetitive tasks across their sales stack.
What can I actually do with it? Prospect on LinkedIn, update your CRM, enrich contacts, run outreach sequences, process call transcripts, analyze your pipeline, and spin up small apps for one-off work — anything that spans the tools you already use.
Does it work on Windows? Not yet. Northlight is currently macOS only. Windows support is on our roadmap.
How much does it cost? Start free with 100 AI requests a month and full access to the product. Pro is $100/month for unlimited AI requests. See our pricing section for details.
