Rey: the AI creator manager

What is Rey: the AI creator manager

Rey is an AI Employee for Creator Marketing that works alongside your team in Slack. She carries the recurring work forward, so your team can spend more time on creators, relationships and decisions. Rey is built to carry the reporting, preparation and follow-through of a creator program forward.

How to use Rey: the AI creator manager

1. Apply for beta access to start a conversation about the creator marketing work your team wants to hand over.
2. Once Rey understands the work, the output and the approval line, she can run it on the schedule your team agrees.
3. Rey works from the Shops, data sources, notes and workflows your team has approved.
4. Rey posts results in Slack channels such as #creator-program or #creator-ads.

Features of Rey: the AI creator manager

• Owns an agreed responsibility
• Prepares the report, campaign or follow-up
• Uses the business context you approve
• Returns on schedule
• Flags what is stuck and what needs a decision
• Weekly reporting: posts weekly update with GMV, creator orders, active creators, published videos and changes that mattered
• Creator campaign preparation: prepares campaign for review
• Creator and sample tracking: identifies creators needing attention and prepares follow-ups
• Meeting follow-through: captures decisions and owners
• Advertising insight: prepares advertising recommendations
• Control: you decide where Rey stops; prepared for approval; recommendations stay recommendations; connected context only; when the job changes, Rey asks

Use Cases of Rey: the AI creator manager

• Weekly reporting: Rey posts a weekly update with key metrics and changes.
• Creator campaign preparation: Rey prepares campaign structures, terms and invitations for approval.
• Creator and sample tracking: Rey tracks creators holding samples and recommends check-ins.
• Meeting follow-through: Rey captures decisions and owners from meetings.
• Advertising insight: Rey analyzes advertising performance and recommends budget shifts, but does not change budgets or spend money.

FAQ

• What is an AI Employee? An AI Employee assembles the report, prepares the next step, keeps the follow-up moving and posts the result where your team already works.
• How does Rey differ from a typical AI assistant? A typical AI assistant responds to a prompt, suggests a process, starts from the latest message, stops after sending a reply, and leaves the follow-up with your team. Rey owns an agreed responsibility, prepares the report, campaign or follow-up, uses the business context you approve, returns on schedule, and flags what is stuck and what needs a decision.
• What can Rey own? Rey can own recurring work such as weekly reporting, creator campaign preparation, creator and sample tracking, meeting follow-through, and advertising insight.
• How does Rey ensure control? Your team chooses what she can read, what she can prepare and what still requires a person. Rey prepares items for approval, recommendations stay recommendations, she works from approved context only, and she asks when the job changes or information is incomplete.